Top 10 Rules of Brand Productivity: Proven Tips
Every company aims to increase its productivity to increase earnings and stay ahead of its competitors. Productivity denotes achieving higher output with minimum inputs (time, effort, and resources).
However, marketing a business is not an easy task. It requires constant efforts towards a specific objective.
Remember, productivity never comes from comfort. To write your own successful business story, step out of your comfort zone and make a few changes to the way your business operates. By doing this, you will see a significant increase in a successful brand name.
To ease your load, we've gathered some tips that, when followed, will enable you to manage workflow challenges and improve your brand productivity. Let's look at these rules:
Top 10 Tips that can Increase your Brand Productivity:
1. Set Goals & Plan your moves:
It is essential to set your goals and write them down to have a clear vision of where you are heading and what to do next. You need to establish a marketing roadmap with all the details about what you want to achieve and how you look forward to achieving it.
Gail Matthews’ Goal Research Summary revealed that people who write down their goals are 20% more successful in achieving their goals than those who do not.
Besides, set SMART goals that are specific, measurable, achievable, realistic, and time-bound. It will help everyone manage their activities and check their progress.
2. Deploy Automation Tools:
Implementing automation solutions is the best way to save your team's precious time and let them create more effective strategies and campaigns to drive earning growth. All the repetitive tasks and manual work drain people's energy and reduce their efficiency at work.
Nucleus 2017 research revealed that Marketing automation tools improve productivity by approximately 20%. A Lenskold Group Report found that about 63% of companies using marketing automation outperform their competitors.
Thus, implement automated solutions to streamline all repetitive or manual tasks. It will save time and improve your worker's efficiency and performance in getting the desired result.
3. Avoid Multitasking:
Some people are so responsible that they like to take care of everything by themselves. But it only contributes to the workload and creates overlapping tasks. Multitasking takes a serious toll on your productivity and is detrimental to your organization's success.
Do not juggle multiple objectives at once.
You will not accomplish anything by doing many things at a time. Because your attention will get scattered, you won't be able to focus on a single thing. Switching tasks also slows you down, which means poor productivity.
Thus, focus one at a time for faster results. Also, you can delegate your tasks to someone skilled and efficient to do the required job.
4. Time Management:
Time is an essence to thrive and prosper. Spend your time wisely to accomplish your goals faster.
Manage your time and schedule your activities to do everything according to a plan. Structure your day to get more in less.
A survey found that about 90% of people believe better time management will lead to increased productivity. Besides, about 84% of respondents believe time management helps them reach goals faster.
Track time spent on each task. Prioritize tasks according to the least pleasant ones and conquer them first. It provides a sense of accomplishment and boosts confidence to do the next. Besides, limit social media and phone use until you accomplish your task.
5. Avoid Distraction:
Countless things can steal your time and attention away from work. These distractions slow down the process and reduce efficiency.
Career builders revealed that about 75% of employers report losing nearly two hours of productivity daily due to distracted employees.
Limit unnecessary meetings, organize digital workflow, cut digital clutters, equip your team with the needed tools and technologies, and limit social media use.
These simple things will help you mitigate distractions at work and ensure your team's time and efforts get appropriately utilized.
6. Identify your most productive time of day:
Everyone has their own time of day when it comes to productivity. Some people might be more productive in the morning, and for some, it may be after lunch or during the evening.
They tend to have extra focus, energy, and creativity; at their productive times.
According to a survey, an average employee is productive for only 2 hours and 53 minutes per day.
Identify the time when your employees are most proactive and productive. In the meantime, complete the toughest tasks.
If you leave these projects at the last minute, you may get burned out by that time. Eventually, it can drag on to the next day and hinder your growth.
7. Prioritize the Continuous Improvement:
Creating a culture of continuous improvement is vital for operating more effectively and outperforming your competitors. It will shape your business's bottom line in a meaningful way. It can also dramatically boost your top-line results and achieve long-term success.
Many successful companies continually look for improvement in every facet of their business to be more efficient and profitable.
According to KaiNexus, 54% of improvement efforts result in improved quality and customer satisfaction.
If you prioritize continuous quality improvement, you can rest assured that you are on the right path to success. It will enable you to achieve operational excellence and scale your business.
8. Invest in Training & Development Program :
Continuously upgrading the knowledge and skills of your employees is the key to building a successful empire in the long run.
Investing in Training and development programs helps you enhance the knowledge and skills of employees while providing information and instruction on how to perform better at their job.
According to a survey, around 74 percent of surveyed employees feel that they are not reaching their full potential at work due to a lack of growth opportunities.
9. Embrace Technology:
In an increasingly competitive world, digital transformation is essential to keep up with your competition and remain at an edge.
It may seem like an extra expenditure, but technology enables you to embrace innovation and provide superior services compared to other market options.
According to the Ultimate Software survey, 92% of employees believe technology helps them do their job efficiently and affects their work satisfaction.
Digital transformation allows companies to improve communication and approachability, collaboration, access data analytics, and your employees and customer experience
10. Foster a positive work environment:
Last but not least, a positive work environment.
A workplace environment impacts your employee's mood, performance, and productivity. Maintaining an optimal atmosphere that is fun and where employees feel happy and supported can reap enormous benefits.
It lightens moods, improves concentration, enhances teamwork, and boosts employee morale.
It keeps employees engaged at work and according to Gallup’s report, companies with a highly engaged workforce have 21% higher profitability and 17% higher productivity than those with disengaged workforce. They strive for excellence with innovative approaches and accelerate overall business productivity.
Wrapping Up:
The people looking forward to improving their brand productivity must follow these tips. Once you start implementing these rules in your business, you will see outstanding results.
Your brand productivity will increase and bring you closer to your desired goals. Get, set, and go to make your business a success story.
